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- | <div class="noprint">
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- | __TOC__
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- | </div>
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| == Goal == | | == Goal == |
| In February 2017, the Board set a goal for strategic planning: | | In February 2017, the Board set a goal for strategic planning: |
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| our core group | | our core group |
| has greatly been reduced | | has greatly been reduced |
- | in part by the difficulty of reconciling ourselves to the need to change our organization | + | in part because of the provincial requirements |
- | and
| + | and in part by the difficulty of reconciling ourselves to the need to change our organization. |
- | in part because of the provincial requirements on our members.
| + | |
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| We're seeing attendance numbers of 4-10 vs previously 15-20. How can we move forward with these number? Workload has now been downloaded to this small group. Burn out for this group is becoming very real. | | We're seeing attendance numbers of 4-10 vs previously 15-20. How can we move forward with these number? Workload has now been downloaded to this small group. Burn out for this group is becoming very real. |
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- | == Strengths ==
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- | * we develop inherently interesting skills that are attractive to many potential members
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- | * we have exciting responses
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- | * we have lots of good equipment
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- | * we have solid financial support
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- | * our community thinks highly of our activities and offers strong moral support
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- | * our community has a high percentage of outdoor people that we can recruit from
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- | * we have easy access to great wilderness for training
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- | * the provincial and national parks bring part-time and full-time staff that are professionally motivated to develop SAR skills
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- | == Barriers ==
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- | Barriers we are currently facing include:
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- | * amount of work
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- | * burn out
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- | * mindset
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- | * life has changed for long-time volunteers
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- | * the disparity between paid and volunteer responders on the same incident
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- | * volunteers are demotivated when they train but don't get used
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- | == Potential Strategies ==
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- | brainstorming some solutions:
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- | * recruit new members ''(2017-12 board decides to give this the highest emphasis)''
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- | * Look at a paid model
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- | ** merge with CNP Fire to get paid model
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- | * lots of community members with Basic SAR training like the first aid model
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- | * we should target 18 to 40 year olds for members
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- | * we should use social media to reach our target audience
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- | ** get control of and post to PCSAR's Facebook page
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- | * invite general public to our events, exercises and training
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- | ** risk: over engagement; mitigate: limit vacancies
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- | ** post on Echo's community events
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- | * promote & advertise our group
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- | == Tactics ==
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- | === Better understand the problem ===
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- | * Ask new members what attracted them, what got them involved ''(2017-12 [[PCSAR Doc-128 Recruitment Tactics Questionnaire]] part of [[New Member Package]])''
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- | * survey members
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- | ** survey what they want / need, what are you looking for?
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- | ** what got you excited?
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- | ** ways to better engage
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- | ** by phone (see below)
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- | ** by Survey Monkey
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- | *** include in monthly mail-out
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- | * discuss tactics with LASARA
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- | ** speak with Chris Jorgensen ACTION(Brett)
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- | ** monthly social events
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- | *** "Escape from LA"
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- | *** Bike Ride
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- | *** Coffee
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- | === Recruit new members ===
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- | * key messages
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- | ** benefits of joining
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- | *** training
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- | *** help your community
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- | *** protect your friends
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- | * improve our membership inquiry / intake process
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- | ** <del>''(done 2017-11)'' need more Recruitment Brochures</del>
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- | ** <del>''(done 2017-12)'' need more New Member Packages</del>
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- | ** establish mentors for new members to get them more engaged
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- |
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- | === Recruiting Tactics ===
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- | Describe profiles of who we might be looking for
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- | ==== Getting the word out ====
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- | * Attend mass registration events (March and September)
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- | * Ask members to reach out to their friends / acquaintenances
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- | * Recruit at Walmart
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- | * poster / brochure
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- | ** need to develop a poster
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- | ** Post Office
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- | ** Swimming Pool
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- | ** Outdoor Outlet
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- | ** gyms
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- | *** Monster Fitness
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- | *** Joe's Gym
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- | ** gun club
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- | ** bow and arrow club
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- | ** Castle Mountain Resort
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- | * fliers
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- | *** insert in Coop grocery bags
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- | ===== Recruit from other organizations =====
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- | Prioritize reaching out to organizations that have a high number of members
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- | that share our skills/interests.
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- | * develop generic letter - ACTION(Rose)
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- | ** update to include request to organization to distribute info to their members, or let us meet with them
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- | * consider meeting with groups
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- | Recruit from other outdoor groups
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- | * Quad squad
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- | * CNP snowmobile users
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- | * Volunteer Ski Patrol
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- | * Calgary Scramblers (locals)
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- | * CNP Hiking Group (on Facebook)
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- | * Alpine Club of Canada
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- | * ski hill customers
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- | * endurance races
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- | * Youth groups - recruit leaders, parents
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- | ** 4H
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- | ** Scouts
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- | ** Guides
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- | ===== Visibility =====
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- | General visibility of PCSAR as an organization.
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- | People know we exist even when we're not specifically recruiting for members.
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- | * Have a sign on the firehall
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- | * articles about SAR in the media
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- | ** local radio
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- | *** {{subpage|2018-07 radio}}
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- | ** Shootin' the Breeze
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- | * Advertise our activities for community participation to recruit new members
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- | ** include upcoming hikes
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- | ** media
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- | *** look at costs ACTION(Cindy)
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- | *** Echo
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- | **** Echo's Community Events (talk to Nichole) ACTION(Rose)
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- | *** Shootin' the Breeze
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- | *** The Pincher Voice
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- | *** local radio station - Mountain Radio
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- | **** ACTION(John) to provide contacts
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- | **** Do they do public service announcements?
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- | ** social media
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- | *** Facebook
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- | **** be active on Pincher Creek community events page
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- | *** post our activities ACTION(Rose)
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- | *** Town calendar - ACTION(Igor)
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- | *** Establish or presence on other social media with the same name
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- | ==== Expectations of SAR members ====
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- | Clearly communicate what being involved in SAR is like.
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- | Most people don't know what they're getting into, so they choose the safe route -- don't join.
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- | * Option of degree of training
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- | ** Provincial certification
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- | ** Community Response Group
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- | * Move forward at your own pace.
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- | * MYTH: SAR on TV is highly technical.
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- | * REALITY: A level of participation to suit your lifestyle and skills.
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- | === Encourage participation of current members ===
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- | * (done) <del>[[2017-04-21 Volunteer Appreciation]]</del>
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- | * (done) <del>[[2017-04-25 ICS Workshop]]</del>
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- | * fun activity for July -- ACTION(Brett)
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- | * social functions
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- | ** involve spouses and kids
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- | ** picnic
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- | ** entertainment
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- | *** something to occupy for 1 to 1.5 hr, then activity
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- | *** e.g. movie
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- | ** visiting time as part of training
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- | * pictures of what we're doing (mountains we're going to climb)
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- | * change of location
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- | ** e.g. Beauvais
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- | *** fish afterwards
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- | * directly speak to members
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- | ** phone call -- ACTION(Brett and Rose)
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- | ** invite to activity
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- | ** include survey (see above)
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- | * create a "culture of participation"
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- | ** an expectation of participation
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| == Status of this Document == | | == Status of this Document == |
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| == Log == | | == Log == |
| * {{link|Board of Directors/2017-02-07}} Board strategic planning | | * {{link|Board of Directors/2017-02-07}} Board strategic planning |
- | * {{link|Board of Directors/2017-03-07}} Board strategic planning
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- | * {{link|Board of Directors/2017-04-04}} Board strategic planning
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- | * {{link|Board of Directors/2017-05-02}} Board strategic planning
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- | * {{link|Board of Directors/2017-06-06}} Board strategic planning
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- | * {{link|Board of Directors/2017-12-05}} Board strategic planning
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- | * {{link|Board of Directors/2018-06-05}} Board strategic planning
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- | * {{link|Board of Directors/2019-02-05}} Board strategic planning
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