Editing Board of Directors/Level of Participation

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== Potential Strategies ==
== Potential Strategies ==
brainstorming some solutions:
brainstorming some solutions:
-
* recruit new members ''(2017-12 board decides to give this the highest emphasis)''
 
* Look at a paid model
* Look at a paid model
** merge with CNP Fire to get paid model
** merge with CNP Fire to get paid model
* lots of community members with Basic SAR training like the first aid model
* lots of community members with Basic SAR training like the first aid model
 +
* bring in fresh blood
* we should target 18 to 40 year olds for members
* we should target 18 to 40 year olds for members
* we should use social media to reach our target audience
* we should use social media to reach our target audience
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** post on Echo's community events
** post on Echo's community events
* promote & advertise our group
* promote & advertise our group
-
 
== Tactics ==
== Tactics ==
-
=== Better understand the problem ===
+
To better understand the problem:
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* Ask new members what attracted them, what got them involved ''(2017-12 [[PCSAR Doc-128 Recruitment Tactics Questionnaire]] part of [[New Member Package]])''
+
* Ask new members what attracted them, what got them involved
* survey members
* survey members
** survey what they want / need, what are you looking for?
** survey what they want / need, what are you looking for?
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*** Coffee
*** Coffee
-
=== Recruit new members ===
+
To encourage participation of current members:
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* key messages
+
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** benefits of joining
+
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*** training
+
-
*** help your community
+
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*** protect your friends
+
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* improve our membership inquiry / intake process
+
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** <del>''(done 2017-11)'' need more Recruitment Brochures</del>
+
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** <del>''(done 2017-12)'' need more New Member Packages</del>
+
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** establish mentors for new members to get them more engaged
+
-
 
+
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=== Recruiting Tactics ===
+
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Describe profiles of who we might be looking for
+
-
 
+
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==== Getting the word out ====
+
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* Attend mass registration events (March and September)
+
-
* Ask members to reach out to their friends / acquaintenances
+
-
* Recruit at Walmart
+
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* poster / brochure
+
-
** need to develop a poster
+
-
** Post Office
+
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** Swimming Pool
+
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** Outdoor Outlet
+
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** gyms
+
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*** Monster Fitness
+
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*** Joe's Gym
+
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** gun club
+
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** bow and arrow club
+
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** Castle Mountain Resort
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* fliers
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*** insert in Coop grocery bags
+
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===== Recruit from other organizations =====
+
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Prioritize reaching out to organizations that have a high number of members
+
-
that share our skills/interests.
+
-
 
+
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* develop generic letter - ACTION(Rose)
+
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** update to include request to organization to distribute info to their members, or let us meet with them
+
-
* consider meeting with groups
+
-
 
+
-
 
+
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Recruit from other outdoor groups
+
-
* Quad squad
+
-
* CNP snowmobile users
+
-
* Volunteer Ski Patrol
+
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* Calgary Scramblers (locals)
+
-
* CNP Hiking Group (on Facebook)
+
-
* Alpine Club of Canada
+
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* ski hill customers
+
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* endurance races
+
-
* Youth groups - recruit leaders, parents
+
-
** 4H
+
-
** Scouts
+
-
** Guides
+
-
 
+
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===== Visibility =====
+
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General visibility of PCSAR as an organization.
+
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People know we exist even when we're not specifically recruiting for members.
+
-
 
+
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* Have a sign on the firehall
+
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* articles about SAR in the media
+
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** local radio
+
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*** {{subpage|2018-07 radio}}
+
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** Shootin' the Breeze
+
-
 
+
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* Advertise our activities for community participation to recruit new members
+
-
** include upcoming hikes
+
-
** media
+
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*** look at costs ACTION(Cindy)
+
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*** Echo
+
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**** Echo's Community Events (talk to Nichole) ACTION(Rose)
+
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*** Shootin' the Breeze
+
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*** The Pincher Voice
+
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*** local radio station - Mountain Radio
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**** ACTION(John) to provide contacts
+
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**** Do they do public service announcements?
+
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** social media
+
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*** Facebook
+
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**** be active on Pincher Creek community events page
+
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*** post our activities ACTION(Rose)
+
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*** Town calendar - ACTION(Igor)
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*** Establish or presence on other social media with the same name
+
-
 
+
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==== Expectations of SAR members ====
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Clearly communicate what being involved in SAR is like.
+
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Most people don't know what they're getting into, so they choose the safe route -- don't join.
+
-
 
+
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* Option of degree of training
+
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** Provincial certification
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** Community Response Group
+
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* Move forward at your own pace.
+
-
 
+
-
 
+
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* MYTH: SAR on TV is highly technical.
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* REALITY: A level of participation to suit your lifestyle and skills.
+
-
 
+
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=== Encourage participation of current members ===
+
* (done) <del>[[2017-04-21 Volunteer Appreciation]]</del>
* (done) <del>[[2017-04-21 Volunteer Appreciation]]</del>
* (done) <del>[[2017-04-25 ICS Workshop]]</del>
* (done) <del>[[2017-04-25 ICS Workshop]]</del>
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* create a "culture of participation"
* create a "culture of participation"
** an expectation of participation
** an expectation of participation
 +
 +
 +
To recruit new members:
 +
* Advertise our activities for community participation to recruit new members
 +
** include upcoming hikes
 +
** Echo's Community Events (talk to Nichole) ACTION(Rose)
 +
** local radio station - Mountain Radio
 +
*** ACTION(John) to provide contacts
 +
*** Do they do public service announcements?
 +
** Facebook
 +
*** regain control of our old Facebook page or have it deleted ACTION(Rose)
 +
**** Contact Ali
 +
*** post our activities ACTION(Rose)
 +
** Establish or presence on other social media with the same name
 +
** Poster
 +
*** Post Office
 +
*** Swimming Pool
 +
* Recruit from other outdoor groups
 +
** identify potential groups
 +
** groups such as
 +
*** Quad squad
 +
*** CNP snowmobile users
 +
*** Volunteer Ski Patrol
 +
*** Calgary Scramblers (locals)
 +
*** CNP Hiking Group (on Facebook)
 +
*** Youth groups - recruit leaders, parents
 +
**** 4H
 +
**** Scouts
 +
**** Guides
 +
** develop generic letter - ACTION(Rose)
 +
*** update to include request to organization to distribute info to their members, or let us meet with them
 +
** consider meeting with groups
 +
* improve our membership inquiry / intake process
 +
** need more Recruitment Brochures - ACTION(Rose)
 +
** need more New Member Packages - ACTION(Rose)
 +
** establish mentors for new members to get them more engaged
== Status of this Document ==
== Status of this Document ==
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* {{link|Board of Directors/2017-05-02}} Board strategic planning
* {{link|Board of Directors/2017-05-02}} Board strategic planning
* {{link|Board of Directors/2017-06-06}} Board strategic planning
* {{link|Board of Directors/2017-06-06}} Board strategic planning
-
* {{link|Board of Directors/2017-12-05}} Board strategic planning
 
-
* {{link|Board of Directors/2018-06-05}} Board strategic planning
 
-
* {{link|Board of Directors/2019-02-05}} Board strategic planning
 

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