10 Marketing Content Strategies All The Experts Recommend
From PCSAR
marketing content examples (weteringbrug.info) For B2B Businesses
The most effective marketing content is emotionally charged. It gives new ideas and perspectives to help solve issues.
The most effective marketing content is entertaining, whether it's an eye-catching video or a detailed white paper. It adds value to its audience and achieves its branding goals. Learn from these eight brand-name examples of content that are done right:.
Blog Posts
Blog posts are a good way for companies to share their thoughts, experiences and stories. They can be educational or cover any topic. They can include polls, audio, video or images to increase the quality of the content. This will improve on-page SEO (search engine optimization).
The process of creating blog posts that are high-quality begins with conducting market research to uncover and confirm a few key pieces of information about your audience. Once you have an knowledge of your target audience, you can begin brainstorming ideas and writing.
The most popular kinds of blog posts include listsicles, how-to posts, infographics and curated collections. Making these kinds of blog posts will ensure that your website is full of variety and provides the value that your visitors expect to find when they visit.
For example, a how-to article can teach your audience a new skill and help them resolve a problem they're facing, which makes it a valuable piece of marketing content to keep your audience entertained. A curated list is a type of blog post that makes use of numerous real-world scenarios to demonstrate a certain idea. This kind of blog post can be used to market the brand and boost its credibility.
Case Studies
Case studies might not be as thrilling as a viral post, however they're one of the most powerful marketing pieces you can create. They are great for showcasing expertise and establishing trust with potential customers. A well-written case study can help your audience to solve a particular issue by demonstrating how your product or service helped a prior customer with the same issue.
Use infographics and videos to make your case study more interesting. Be cautious not to make them into ads, since it will undermine the credibility of your brand. Instead, concentrate on creating a useful resource that will encourage and empower your readers.
You can also use case studies to showcase testimonials from customers and user-generated content (UGC). This builds trust and makes your site more credible. UGC is particularly efficient when it's supported by data.
White Papers
White papers, unlike blogs and feature articles typically longer and offer more details and research. B2B companies use them to demonstrate thought leadership or to provide unique perspectives to help readers make purchasing decisions, learn more in the field, or to solve business problems.
They are a fantastic way to build trust among people who are not avid readers, and establishing companies as experts in their area of expertise. They can also help potential customers move through the sales funnel.
White papers come in many forms but they are the most effective when they are tailored to specific audiences. Everything from the tone to distribution strategy should be crafted to the reader you want to attract.
White papers often provide research findings, however it's not difficult for them to get lost in theory without giving readers practical examples. To avoid this, backgrounders and problem-solving white papers should include some form of success story to keep readers interested. White papers are increasingly using interactive designs. They allow readers to filter charts and tables to focus on the information they need which makes it easier for them to digest the high-level account based content marketing and navigate through the sales funnel.
Videos
Videos are a powerful method of communicating with your audience. They're an excellent tool for marketing your company in a lively and engaging manner. They're great to capture the attention of your customers and also presenting complicated concepts easily.
The most popular video types are instructional videos, demonstrations, and tutorials. These videos are designed to help customers understand about your products and services while also increasing customer loyalty.
These videos are an excellent way to showcase your expertise in your field and can be utilized on social media, as blog posts, or even as an element of a sales presentation. These videos are a great tool to connect with your audience. Particularly if they are relevant and relate to current events or cultural movements.
You can leverage testimonials to build trust in your brand and inspire new prospects. You can ask your existing clients to record their experience with your brand, or hop on Reddit and organize an AMA (Ask Me Anything) session. You can make screen-sharing videos and how to videos that are titled in accordance with specific pain points. For example, if you have an e-commerce service that helps small to medium-sized businesses run their online store, marketing content examples name your video "How to Create a Shopify Store". This will allow it to rank higher in search engines.
Testimonials
Testimonials can be used as social proof to help people feel more confident about a company. These can be used in text or video format, and they're an excellent way to increase sales and boost the image of a company online.
Testimonial content is beneficial because it focuses on the requirements of the customer and how the company's product or service solved their problems. It also gives credibility to the company because it shows other people have used the product.
If you decide to use testimonials, make sure you include a name, title and company as this will help to boost their credibility. Make the testimonials as personalized as you can by adding an image of the person who wrote them. This will also help to create a bond between the consumer and the brand.
You can add testimonials to other pages on your website. Some companies have a separate page for testimonials, but you are able to also include them in other pages. For example the case where a testimonial refers to the product in question it can be displayed on the product's checkout page. This will prevent the testimonials section from being less frequently visited than other pages, but still giving the same social proof.
Interactive Landing Pages
Interactive elements on landing pages can increase the level of engagement of visitors. This type of content can help you reach its goal of turning visitors to leads. Interactive pages are more engaging than static pages using the standard sign-up form and marketing content.
This interactive landing page for Mooala's dairy-free dairy milk takes a playful approach in order to keep the user interested. The landing page has an easy sign-up form with several options, which speeds up the process of converting further.
Another example of a landing page that is interactive is this one by TransferWise which is a money transfer service. The first screen provides real-life success stories and social proof to convince prospective customers that the service is worthwhile and allows them to fill out a short form to learn more about how the service operates.
For B2B marketers with high-ticket products landing pages are an opportunity to create a list of potential leads. In exchange for contact information you could offer an eBook or webinar, free trials or other content that will entice your audience to sign up.
Headache Trackers
At the point of consideration in the consideration phase, which is when a customer has identified the issue and is seeking solutions, content should inform users about headache triggers and solutions. Examples include infographics that provide information on the most common causes of headaches or a white paper that shares exclusive research on the science behind headache treatments. White papers typically require users to supply their email address as a condition of access. This helps to build trust and authority for the brand with potential customers. Minen states that headache trackers, apps that allow users to monitor their levels of stress and food intake, could be beneficial for the consideration stage. Minen advises users to be cautious when drawing conclusions from data from their tracking. It could not be the true representation of their triggers for headaches.
