5 Laws That ll Help The Content Marketing Funnel Industry

From PCSAR

A Content Marketing Funnel Explained

A funnel for marketing content helps potential customers discover more about your brand and solve their issues. They also feel confident to buy from you. Content is better suited to each stage of the funnel.

At the top of the funnel Infographics, videos, and checklists draw attention, generate leads, and keep customers interested. Gated content, such as guides and templates, also works well at this stage.

Awareness

At this point, the content marketing customers are aware of the existence of your brand. They are also aware of the solutions you offer. This is where the content is created to educate and inform potential customers about the challenges your solution addresses and also the differences from competitors.

Take note of the keywords your customers use when searching online. You can use keyword research to determine what terms your audience uses when they search online. This will aid you in determining if your product or service is needed. These data can be used to build an editorial calendar and determine the content pieces that are specifically targeted to these terms.

In addition producing content for this phase of the funnel helps you build your brand's affinity with your customers. If your customers are aware about your brand, they will have greater confidence in your ability to solve their problems. This will result in higher conversion rates for newsletter signups or purchases and click-throughs on your website.

A well-planned and executed content strategy can aid in closing the conversion gap in this stage. For example, if you discover that the majority of your content is targeted at awareness but not enough is helping buyers make a purchase decision, you may increase the amount of money you spend on advertising campaigns to target middle-funnel keywords.

Social media is a different way to boost your bottom-of-the-funnel conversion. Social media platforms like Twitter and Facebook allow you to interact directly with your customers, providing you an opportunity to showcase your customer service. This can include everything from retweeting positive reviews to promoting special offers.

You can also make use of existing content to push buyers into the bottom-of-funnel like blog posts or case studies. If you write a blog post explaining the reasons why your product is superior to a competitor's you can share it via social media and ask your customers to join your email list to receive more details. You can also encourage conversions in this stage by asking users to tag you on their social media posts after they have used your product. This will motivate other people to do the same, and help spread the word about the brand.

Then there is the consideration

A good content marketing strategy should include various types of content to attract customers at every stage of the funnel. For instance campaigns to promote brand awareness could include ad content, but they should also include blog posts and infographics which address common objections and concerns. These content pieces can be distributed via email and social media platforms to increase organic traffic.

As buyers move through the decision-making process, they start looking for specific features of products that can help them make a buying decision. This is a great time to use FAQ pages. Use tools for keyword research such as Ubersuggest or search for popular hashtags within your industry to discover questions that your customers are asking. Develop answers to these questions, and then add them to your content funnel map.

In this phase it is essential to present an unambiguous value proposition that demonstrates to prospective customers what your product or service can solve their issue and make them more money. The content should also emphasize the distinctiveness of your brand in comparison to that of your competitors.

This is an easy step to evaluate because the consumer is making a purchase. Consider metrics like conversion rates, payment numbers and click-through rates to see if your efforts are working.

As they move into the advocacy stage they become loyal fans of your brand and share your content because they feel so strongly about it. This is a good method of increasing your reach. But you'll need to concentrate on creating content that inspires people to share it, instead of focusing on only engagement metrics. Consider using a tool like Sprout Social to track the social shares that result from your content marketer marketing efforts. This will give you a more precise picture of your influence.

Decision

At the point of making a decision, people are looking for content that confirms their purchase and outlines how to utilize the content marketing [recommended] product. At this point, they need to know that your solution solves their issue and make the investment worthwhile. Quality content is essential at this stage, including product guides videos, case studies and customer success stories. Your customers should also be in a position to ask questions and get answers from your support team. Providing them with personalized emails and round-the-clock customer service is a great method to please customers and encourage them to share their experience with others.

You hope that at this stage the customer will turn into an advocate for your brand and spread the word about it to their colleagues and friends. To turn these advocates into raving supporters, you'll have to provide them with valuable content that will help them get the most out of your product or service. Personalized newsletters videos, tutorials free trial offers and loyalty programs are excellent methods to achieve this.

It's time to focus on the retention of your audience after it has turned from leads into paying clients. The standard funnel for content marketing models tend to see revenue as the conclusion of the journey, but it's crucial to keep in mind that consumers will continue to engage with brands after they have made a purchase. It is crucial to redefine funnels as a dynamic model that incorporates revenue, not static models.

While traditional funnels for content marketing can help you plan your strategy however, they do not take into account the complexity of the buyer's journey. Instead thinking of the funnel in loops will assist you in developing a more holistic and effective content marketing strategy. You can create content that is engaging your audience and boosts conversions by planning for each step of the journey. Then, you can utilize the data from these conversions to enhance your strategy and ensure that it is working effectively. Ready to see the difference that this strategy can make to your company? Contact us today to request a free playbook for content marketing.

Retention

A funnel for marketing content can be a valuable instrument to aid brands in planning and implement their strategy. It will also help them determine the areas where they are lacking in their approach. If a brand has a lot of content geared towards awareness and interest but very few pieces aimed at the middle of funnel, it needs to create content for this stage.

One of the best ways to gauge how on-target your content is is to use tools like Ahrefs to determine the average time spent on page and bounce rate of each piece. The higher these numbers are, the better performing your content.

Once you've created content that will be at the top of your content marketing funnel, it's important to keep it fresh and relevant. This will ensure that your audience stays engaged and interested in your brand and its products or services. This can be achieved by creating new content that focuses on keywords, answers questions that your audience is likely to search for, and highlights the latest information regarding your product or industry.

When your target audience enters MOFU, they will be seeking out more information about your product or services, as well as solutions to their problems. It's also crucial to establish trust by giving honest reviews and demonstrating your value.

In the last stage of your content marketing funnel your audience will decide if or not to buy. This is typically done via restricted content that requires an email address or another form of registration in order to gain access. This content is designed to turn the interest and awareness you've created at the top of your funnel into qualified leads. Your sales team can then follow to follow up.

While customer retention is largely in the hands of your sales and support teams, you can be a part of the journeys of your customers your brand by generating content that delights customers throughout the entire marketing funnel. This could include helpful information, behind-the-scenes information and special offers that only your customers have access to. If you can build loyalty to your customers, they will be your greatest advocates and will help you reduce the time to sell.